Sara McKinnley is the qualitative research strategic partner of Brandology. She helps a broad range of companies---from Fortune 500s to start-ups---develop successful products and optimize their marketing via strategically focused consumer insight gathering.

Sara has deep experience in a broad range of techniques, including focus group discussions, in-depth interviews---both in-person and by phone---observational studies, and ethnographies. Males, females, business professionals, and older consumers are just some of the target markets Sara has researched.

Sara has over twenty years of marketing research experience. She began her career on the client side in consumer packaged goods, with brand marketing and marketing research roles at Quaker Oats and Nestle. In 1998 Sara became a professional moderator.

Sara has a B.S. from Purdue University and an M.B.A. in Marketing from Northwestern University. She is a member of the Qualitative Research Consultants Association.