INNOVATION STRATEGY AND EXECUTION

• Assessed blue sky new business opportunities for a rapidly growing company to determine the optimum ones to pursue based on consumer trends and attitudes, competitive strengths, and the organization’s abilities and vision.

• Identified and analyzed societal, consumer and category trends, then developed a platform-based innovation strategy for a consumer-focused Fortune 500 company. Led brainstorming for new product ideas, filtered ideas, and built a comprehensive new products pipeline plan.