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<description>Brandology's InformAction Newsletter - By Maura Mitchell</description>
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<copyright>(c) Copyright Brabdology, Inc.  All Rights Reserved</copyright>
<pubDate>Thurs, 10 May 2012 07:15:00 GMT</pubDate>

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	<title>Social Gifting: The Next Big Trend</title>
	<link>http://www.brandology.com/newsletter/informaction20120510.htm</link>
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	<pubDate>Thurs, 26 Apr 2012 07:15:00 GMT</pubDate>
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There’s been lots of discussion about Facebook Commerce, but no breakout results. That’s likely to change, thanks to Wrapp, a social gifting service...</description>
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<item>
	<title>Are You Annoying Customers Without Knowing it?</title>
	<link>http://www.brandology.com/newsletter/informaction20120426.htm</link>
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	<pubDate>Thurs, 26 Apr 2012 07:15:00 GMT</pubDate>
	<description>
Two-thirds of Americans say they receive way too much digital advertising. And, almost half are fighting back by boycotting offending brands...</description>
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	<title>Social Media is Missing Men</title>
	<link>http://www.brandology.com/newsletter/informaction20120405.htm</link>
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	<pubDate>Thurs, 5 Apr 2012 07:15:00 GMT</pubDate>
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Men aren’t as engaged as women in social media, and the gender gap is increasing...</description>
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	<title>Daily Deals: Money Pits or Money Makers?</title>
	<link>http://www.brandology.com/newsletter/informaction20120322.htm</link>
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	<pubDate>Thurs, 22 Mar 2012 07:15:00 GMT</pubDate>
	<description>
Are daily deal sites a great way to grow your business? Or are they financial black holes that attract bargain seeking consumers who will never buy your product again?</description>
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	<title>Consumers Cut Back on Social Media</title>
	<link>http://www.brandology.com/newsletter/informaction20120308.htm</link>
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	<pubDate>Thurs, 8 Mar 2012 07:15:00 GMT</pubDate>
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2 out of 5 brand fans change their mind and subsequently click Unlike. What’s more, those Unlikes tend to occur at the end of a promotion, probably after the consumer has downloaded the coupon, entered the contest, etc...</description>
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	<title>Consumers Don’t Trust You</title>
	<link>http://www.brandology.com/newsletter/informaction20120223.htm</link>
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	<pubDate>Thurs, 23 Feb 2012 07:15:00 GMT</pubDate>
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Almost half of all Americans do not feel comfortable with what businesses do with their personal data...</description>
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	<title>Tablet Commerce Takes Off---Are You Ready?</title>
	<link>http://www.brandology.com/newsletter/informaction20120207.htm</link>
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	<pubDate>Tues, 7 Feb 2012 07:15:00 GMT</pubDate>
	<description>
Tablet commerce may be poised to eclipse mobile commerce. Here are the fast facts...</description>
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	<title>Best Social Marketing: Great Customer Service</title>
	<link>http://www.brandology.com/newsletter/informaction20120105.htm</link>
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	<pubDate>Thurs, 19 Jan 2012 07:15:00 GMT</pubDate>
	<description>
49% of Americans are far less likely to buy your product if they see unanswered questions on your Facebook wall...</description>
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	<title>8 Facts You Need to Know About Tumblr</title>
	<link>http://www.brandology.com/newsletter/informaction20120105.htm</link>
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	<pubDate>Thurs, 5 Jan 2012 07:15:00 GMT</pubDate>
	<description>
What’s Tumblr? It’s the new rising star in social media. It’s the blogging site that’s all about pictures instead of words...</description>
</item>

<item>
	<title>Marketers Are Ruining Facebook for Marketing</title>
	<link>http://www.brandology.com/newsletter/informaction20111220.htm</link>
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	<pubDate>Tues, 20 Dec 07:15:00 GMT</pubDate>
	<description>
So why are businesses doing everything possible to turn Facebook into a cluttered, slick, commercial environment just like traditional media?</description>
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