Brandology's InformAction Newsletter http://www.brandology.com/newsletter.html Brandology's InformAction Newsletter - By Maura Mitchell en-US (c) Copyright Brabdology, Inc. All Rights Reserved Thurs, 19 Jan 2012 07:15:00 GMT Brandology's InformAction Newsletter http://www.brandology.com/images/newsletter/logo_transp_thmb.gif http://www.brandology.com/newsletter.html 100 71 Best Social Marketing: Great Customer Service http://www.brandology.com/newsletter/informaction20120105.htm http://www.brandology.com/newsletter/informaction20120105.htm Thurs, 19 Jan 2012 07:15:00 GMT 49% of Americans are far less likely to buy your product if they see unanswered questions on your Facebook wall... 8 Facts You Need to Know About Tumblr http://www.brandology.com/newsletter/informaction20120105.htm http://www.brandology.com/newsletter/informaction20120105.htm Thurs, 5 Jan 2012 07:15:00 GMT What’s Tumblr? It’s the new rising star in social media. It’s the blogging site that’s all about pictures instead of words... Marketers Are Ruining Facebook for Marketing http://www.brandology.com/newsletter/informaction20111220.htm http://www.brandology.com/newsletter/informaction20111220.htm Tues, 20 Dec 07:15:00 GMT So why are businesses doing everything possible to turn Facebook into a cluttered, slick, commercial environment just like traditional media? Yes, You Must Be on Google+ http://www.brandology.com/newsletter/informaction20111130.htm http://www.brandology.com/newsletter/informaction20111130.htm Wed, 30 Nov 07:15:00 GMT Roughly 38 billion apps will be downloaded in 2011 alone. But only a fraction will be used with any frequency. Yes, You Must Be on Google+ http://www.brandology.com/newsletter/informaction20111116.htm http://www.brandology.com/newsletter/informaction20111116.htm Wed, 16 Nov 2011 07:15:00 GMT I’ve heard a number of smart marketers say, “I’m already overwhelmed by Facebook, Twitter, and LinkedIn, do I really have to do Google+ too?” The answer is “Yes, absolutely.” More Powerful Than Facebook? http://www.brandology.com/newsletter/informaction20111102.htm http://www.brandology.com/newsletter/informaction20111102.htm Wed, 2 Nov 2011 07:15:00 GMT StumbleUpon is responsible for 50% of all website traffic generated by social media. Facebook drives 37%, Twitter just 3%. Yet many marketers do not have a strategy for the social site... A “Like” Doesn’t Mean They Like Your Brand http://www.brandology.com/newsletter/informaction20111018.htm http://www.brandology.com/newsletter/informaction20111018.htm Tues, 18 Oct 2011 07:15:00 GMT The minority of people on Facebook---just 42%---say that when they “Like” a brand, that means they are a brand advocate or fan. The remaining 58% assert that Liking is not a sign of brand affinity... Consumers Want Just One Thing http://www.brandology.com/newsletter/informaction20111006.htm http://www.brandology.com/newsletter/informaction20111006.htm Thur, 6 Oct 2011 07:15:00 GMT If consumers could have it their way, there would be a single sustainability score on the front of every product package... Left-Right Partnership Does the Impossible http://www.brandology.com/newsletter/informaction20110921.htm http://www.brandology.com/newsletter/informaction20110921.htm Wed, 21 Sept 2011 07:15:00 GMT Four of the most unlikely partners have joined forces to show how the government can reduce spending by $380 billion over the next five years and help the environment... Legally Commit to Doing Good http://www.brandology.com/newsletter/informaction20110909.htm http://www.brandology.com/newsletter/informaction20110909.htm Fri, 9 Sept 2011 07:15:00 GMT Legal structures that support social responsibility as a key company mission are spreading rapidly. L3Cs and Benefit Corporations are being offered by more and more states as alternatives to the traditional C-Corp or LLC... Do You Know Your Plastic Footprint? http://www.brandology.com/newsletter/informaction20110824.htm http://www.brandology.com/newsletter/informaction20110824.htm Thur, 25 Aug 2011 07:15:00 GMT You may soon want to (or need to.) That’s because the Plastic Disclosure Project will launch next month by sending questionnaires about all aspects of plastic use and recycling to companies around the world... Growing Food Locally Without Land http://www.brandology.com/newsletter/informaction20110811.htm http://www.brandology.com/newsletter/informaction20110811.htm Thur, 11 Aug 2011 07:15:00 GMT Consumers are more and more interested in local food. Meanwhile, food manufacturers are struggling to figure out how they can possibly deliver locally grown food to thousands of communities across the US and the globe... 40% of Consumers are Flexitarians http://www.brandology.com/newsletter/informaction20110721.htm http://www.brandology.com/newsletter/informaction20110721.htm Thur, 21 July 2011 07:15:00 GMT While the number of true vegetarians and vegans has remained low and constant over the years, the number of Flexitarians---people who are reducing their meat consumption---has increased significantly... It Doesn’t Matter If It’s Legal http://www.brandology.com/newsletter/informaction20110707.htm http://www.brandology.com/newsletter/informaction20110707.htm Thur, 7 July 2011 07:15:00 GMT Consumers couldn’t be clearer. They are loyal to companies they trust, and they trust companies that “do the right thing,” which is often a higher standard than “follow the law.” If a company misleads them, shoppers will punish it... Green Goes Red White and Blue http://www.brandology.com/newsletter/informaction20110623.htm http://www.brandology.com/newsletter/informaction20110623.htm Thur, 23 June 2011 07:15:00 GMT “Made in America” is becoming a more and more compelling marketing claim. That’s because consumers believe buying American goods helps the economy, reduces unemployment, supports “The American way of life,” and is better for the environment too...