Posts Tagged ‘StumbleUpon’

Why You Need to Be Stumbling, Pinning, and “Instagramming”

Thursday, March 15th, 2012

By Maura Mitchell. Originally published in the Marketing Executives Networking Group Blend Blog.

You’re on top of Facebook, Twitter, and LinkedIn (and for those of you on the AP track, foursquare.) Now it’s time to start testing the next batch of hot social networks: StumbleUpon, Pinterest, and Instagram.

Why should you worry about them? Because all three have features that make them stand out from the crowd. More importantly, consumers are flocking to them.

Here are the fast facts.

StumbleUpon

StumbleUpon is a “discovery engine.” Consumers register, enter their interests, and “stumble” from site to site suggested by the service. Users rate each website thumbs up or thumbs down, so the engine gets smarter about a user’s preferences over time.

Consumers love StumbleUpon because it exposes them to interesting, unexpected content on their favorite topics. Plus it’s addictive, creating that “I just want to look at one more site before I stop” feeling.

Marketers are intrigued because StumbleUpon is the #1 social network for generating website traffic, its sessions average three times longer than Facebook’s, and brands can use “paid discovery” to get their content included in stumbles.

Pinterest

Pinterest is the online analog of an old fashioned cork bulletin board. Consumers search the Internet for pictures and create pinboards of their favorites by topic: “my fashion,” “my dream house,” etc. Their friends can add, comment, and “repin” pictures to their own boards.

Consumer interest is so strong that Pinterest is limiting the number of invitations. The social network appeals to people who have the collector gene plus anyone who likes being creative. It’s got an avid following among women 25-54, and currently slants towards pinboards about fashion, food, and home décor.

Companies are just starting to experiment with Pinterest now that it has entered the top 10 most popular social sites. Check out Whole Foods and west elm to see how some of the best pinners are using the site to build their brands.

Instagram

Instagram is all about telling stories visually by merging photo sharing, geolocation, and social media. The Instagram app is free, but it is currently only available for the iPhone.

Today, Instagram has roughly 15 million users. It’s adding over 2 million new people per month, growing faster than foursquare. Instagram lets consumers apply effects, filters, and tags to their photos then post on multiple social networks. Users love that their pictures look creative and they can share them across social sites.

Starbucks was fast out of the blocks with Instagram. Other early adopter brands include Red Bull and Burberry.

What are your thoughts about StumbleUpon, Pinterest and Instagram? Are there other brands you would add to the list of best practitioners?

The Top 10 Reasons to Use StumbleUpon

Monday, October 31st, 2011

StumbledUpon is a social media powerhouse for marketers, but many are not using it. Here are ten reasons why you should!

  • StumbleUpon is responsible for 50% of all website traffic generated by social media. Facebook drives 37%, Twitter just 3%.
  • 18-34 year olds are the biggest Stumblers, with men and women using the service about equally.
  • This summer, StumbleUpon reached 1 billion (that’s with a “b”) Stumbles per month.
  • It has over 20 million users, double the number from 16 months ago.
  • The service’s growth rate is accelerating.
  • Over 40% of users are active every day.
  • Over 2 million new web pages are added to StumbleUpon each month.
  • The “half-life” of a link in StumbleUpon is 400 hours (meaning half of all Stumbles occur after that time.) That contrasts to 3 hours for both Facebook and Twitter.
  • The average StumbleUpon session lasts 69 minutes vs 23 minutes for a Facebook session.
  • Stumblers view a StumbledUpon web page for 20% longer than the average web page.

Should your brand be leveraging StumbleUpon to connect with consumers?

One Billion Times is a Trend

Wednesday, July 13th, 2011

StumbleUpon has managed to stay below many marketers’ radar. That’s not going to last much longer.

In April, StumbleUpon announced it had reached 1 billion (yup, billion with a B) stumbles per month. Last week, StatCounter revealed that StumbleUpon sends more traffic to other websites than Facebook does, and not by a small margin. StumbleUpon is responsible for roughly 50% of all outbound traffic from the top seven social media sites. Facebook accounts for 37%.

For those of you who have not yet tried it, StumbleUpon is a “discovery engine.” After a quick sign up process where you indicate your interests, StumbleUpon sends you to websites approved by “like-minded” people. You can give each site a thumbs up, a thumbs down, or share it with friends. The more you stumble and rate sites, the smarter the engine gets about your likes and whether it should show specific websites to future stumblers. Stumbling is fun and surprisingly addictive, especially if you have a short attention span.

StumbleUpon is most popular with 18-34 year men and women, and is rapidly gaining a mobile following on the iPhone, Droid, and iPad. Sign-ups have been growing at over 20% per month since the beginning of 2011.

StumbleUpon can be leveraged in several ways by marketers to increase traffic to their website, drive multiple page views per site and encourage recommendations. Click here to check out how their Paid Discovery works.

When are you going to start marketing via StumbleUpon?