Almost all social media sites have more female than male members, and by a significant margin, according to Pingdom.
- 59% of Twitter users are female
- 57% of Facebook users are female
- 55% of Flickr users are female
LinkedIn and YouTube are gender balanced. Of all the well known social network sites, only Digg is male dominated, with just 36% female users.
It’s not just that there is a greater percentage of women using social media. Women also spend more time on sites and have more friends. That’s partly because they use social networks differently. Women sustain relationships online and gravitate to social apps that help them express themselves. Men connect to complete “transactions” (think: get a job, get a date) and prefer apps that are competitive.
This gender skew will continue in the short-term because women over 35 are the fastest growing demographic on social networks, while married men continue to be significantly under-represented on all the sites except LinkedIn.
Why do you think this gender gap exists? Do you think it will continue in the long-term? What are the implications for your company’s social media strategy? I’d love to hear your thoughts!