0% of Consumers Would Pay for Twitter

Not 5%. Not 3%. Not even 1%.

A big fat 0% of consumers say they would pay for Twitter.

That’s an amazing statistic from The University of Southern California Annenberg School that reveals a lot about people’s views of the micro-blogging service.

Now, you can argue that many people are unwilling to pay for most Internet services or content. But, there is usually a small percentage that says they would pay a reasonable fee, and a somewhat larger percentage that says they would pay a very modest fee for most things on the Internet.

Not for Twitter.

This perceived lack of value makes me wonder what the future holds for Twitter. What are consumers getting out of it? How long will they stay engaged? Should marketers really be allocating so many resources to it? What do you think?

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